Amazon Kindle Select program: How we use it to promote our books

Amazon Kindle Select program is one of the many promotional programs authors enjoy when they publish their books on Amazon. In our organization, we have used this ebook marketing program effectively to promote our Kindle ebooks.

Related: Relevance of Amazon KDP reviews  

What is the Amazon Kindle Select program?

Amazon Kindle Select program is one of the ebook marketing programs on Amazon where published authors on Amazon Kindle Direct Publishing (KDP) can enroll their books to enjoy exclusive extra promotional push from Amazon.

Authors can enroll their books in this program during the publication of their books on Amazon kDP. They can also do this after their book is already published.

This implies that old published books can be enrolled in the program at any time. Though, for any book to qualify to be enrolled in this program, it must not be available for sale as an ebook on any other online store as an ebook.

Therefore, if you intend to enroll your ebook in the Amazon Select program, you must, first of all, unpublish the ebook version on any other online stores like Apple, Kobo, or Barnes and Noble.

Now, this post is not really about explaining the details of the Amazon Kindle Select program. It’s about how we have used the program to give an extra push to our ebook-selling business on Amazon.

Let’s go to that now.

Related: Get publishing resources to publish and sell eBooks on Amazon


How we use the Amazon Kindle Select program

We have used the Amazon Kindle Select program to boost the visibility of our ebooks on Amazon. The following will show you how we have done that over the years:

Enrolling all new ebooks

We always get our new ebooks published first on Amazon. While we publish the eBooks, we get them enrolled in the Kindle Select program. Since it’s a new ebook, it has not been published anywhere else so it’s qualify to be in the Kindle Select program.

Schedule first free days

After Amazon’s approval and the ebook comes live on Amazon, we schedule the first free days in the Kindle Select program.

In the Kindle Select program, Amazon allows authors to make their ebooks free for their paid subscription readers for a maximum of five days in a three-month cycle.

We always schedule the first three days out of the five allowed days.

Publicize on Facebook and others

We will then announce the free day periods in our newsletter dedicated to Amazon readers and also on Facebook groups where Kindle ebooks are given out free.

Publicize on book promotion websites

Book promotion websites are the latest methods of getting your ebook message across to new readers. Read more book promotion websites now

Sometimes, we also announce our Kindle Select program free days on book promotion websites. These websites have both free and paid versions.

Analyze the response

After the free days, we analyze the response of readers to our free ebook. Usually, we get some downloads on Amazon and this is reflected in your Amazon KDP Dashboard.

New readers and new KENP reads

Usually, some of these new readers go on to read this new ebook and this counts into our Kindle Edition Normalized Pages read (KENP). Amazon pays monthly for these reads depending on a lot of factors.

New readers and new reviews

The most important benefits of enrolling our ebooks on the Kindle Select program and getting new readers are the new reviews we get from these free readers and also the boost it gives to the new ebook on Amazon search.


Get your ebook enrolled today in the Kindle Select program

The Kindle Select program offers lots of great benefits for your ebooks sales on Amazon. You can always take your ebooks out of the program after the initial three months. You can also allow it to auto-renew.

We usually take out some ebooks from the program to publish them on other online stores. But we always have ebooks available in the Kindle Select program.

I hope you enjoyed this. How have you used the Kindle Select program to sell more ebooks on Amazon?

Let me know in your comment. Please share this post with your friends on social media.


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